B2B Marketing Consultants

Kim Paulsen is an entrepreneur with a passion for helping businesses succeed. Starting as an Associate Publisher at Penton more than 15 years ago, Kim worked her way through sales and business positions across a number of markets, giving her a deep understanding of the businesses Penton serves and the audiences they need to reach. Kim knows the unique value Penton offers marketers is our content and market knowledge, and that quality content is the foundation of every successful marketing effort....more

George Assimakopoulos is an accomplished marketing professional with more than fifteen years of interactive marketing experience to a full range of industry businesses and organizations. In 2004, George founded EyeTraffic Media, an interactive marketing and consulting firm that delivers best of breed customer acquisition and lead generation programs for their clients. Purchased by Penton Media in 2011, George and his EyeTraffic Media team are leading the execution and business development of our digital media products....more

Michele Crockett is a business-to-business content expert who has led publishing teams in the transition from print-centric to all-media formats. She's been a driving force in developing innovative custom publishing programs that position targeted, high-quality content with thought-leadership and lead-generation programs that produce superior results for advertising partners. She constantly looks for ways to help publishing teams find big opportunities for showcasing their market expertise in new ways....more

Rhonda Wunderlin is a results oriented and energetic marketer with proven ability in marketing, sales and operations, solidifying her as a thought leader in the lead management industry. With more than 15 years global B2B experience, Rhonda has helped organizations leverage best practices, process & technology to achieve measurable and sustainable results in their marketing performance. This expertise is key to driving Penton’s lead service solutions and helping Penton customers systematically create demand and predictably close revenue. ...more