B2B Search Engine Marketing Services

Can your prospects find you?

Search Engine Marketing (SEM) is a pillar of online marketing and should be a top consideration for every website and online marketing strategy. Your position in search engine results, whether paid or natural, will make the difference in whether a prospect buys from you or your competitor. Let’s make sure they find you.


Reach prospects at the moment of relevance.

Search Marketing reaches prospective customers at the moment of relevance – when they are actively searching for solutions – making it the best channel to bring qualified leads to your web site. Cost-effective and completely measurable, search campaigns deliver strong visibility for your website and a lasting return on your investment.

With the purchase of EyeTraffic Media, Penton Marketing Services brings unparalleled industry and SEO program management experience to meet all of your SEO needs. Our programs include:

  • Search Engine Optimization (SEO): Penton’s SEO programs are based upon the most effective optimization techniques to improve your natural search engine rankings and drive more qualified visitors to your website. We focus on program-specific, high-volume keywords to help push your natural website rankings to the top of search engine results pages over time. We provide detailed reporting and analysis of your search engine results, website performance, and strategic guidance for improvements.

  • Paid Search Marketing (PPC): Pay-Per-Click (PPC) marketing remains the number one online lead generation marketing tactic, allowing companies to reach targeted audiences effectively. And, Penton’s PPC programs deliver results. We build comprehensive campaigns, closely manage spending and regularly analyze click-through and site activity to maximize campaign goals and key performance indicators (KPIs). We provide you with robust reporting to continuously measure success and inform strategies and campaign optimization.

  • Combine SEO and PPC for powerful results: When Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC) are used together, valuable performance data can be shared across the two tactics to make each program more effective than when running independently. Penton’s Search Engine Marketing program is designed to help attain immediate search engine traction and results, while garnering lasting value by achieving higher natural search engine (SEO) rankings around keywords that are core to your business.
be competitive

Top Benefits of SEO:

  • Improve your position in search results

  • Improve search ranking against competition on industry-specific keywords

  • Increase qualified traffic to your website