Target the right buyer.
We know your customers. We know what they are reading and the topics they respond
to, which allows us to produce a lead generation program that builds good quality
leads with true interest quickly.
Our strategy team works closely with you to develop a lead generation and marketing
plan that delivers true interest.
Nurture leads with engaging content.
Leads receive educational content that is relevant to your product area and helps moves them through the sales funnel.
Real-time action. With insight into a buyer’s behaviors, we can deliver the right email message and educational content when they are ready.
Get the right opportunities to sales.
Leads are prioritized using a combination of engagement actions and their demographic profile.
You receive sales-ready opportunities according to your preferred schedule, with full insight into a lead’s actions.
Lead Lifecycling works
Companies that excel at lead nurturing are able to generate 50% more sales-ready
leads at 33% lower cost-per-lead. *
Lead scoring is a way of prioritizing leads based on both demographic and behavioral
criteria. Best in class companies using lead scoring benefit from a 107% better
lead conversion rate, 40% greater average deal size and 17% better forecast accuracy.
**Aberdeen Group, June 2010