B2B Content Development Marketing

We know your customers.

A recent market research study reveals that the largest challenge facing content marketers is “producing the kind of content that engages prospects and customers”.**

And that’s where we come in…. As content experts we can help you establish authority with credible content that provides valuable guidance for your customers.


Recognized Independent Authorities

Penton media brands are recognized independent authorities in the markets they serve. Our writers have dedicated followers who look to them for how-to's, product reviews, market changing developments and best practices. We know what your customers are searching on and how to reach them.

Leverage our content experts and community base to produce new and authoritative content that generates leads and brings recognition to your brand and products.

  • eNewsletters: Education is a successor to purchasing decisions and a key ingredient to our eNewsletters. By taking an educational approach, our eNewsletters provide your customers and prospects with valuable industry and product information that establishes authority and increases open and click-through rates.

  • Web Seminars & White Papers: Efficient and effective, webinars and white papers are exceptional ways to generate high quality leads while positioning your company as a thought leader. Archived on your site, these products will continue to bring targeted traffic to your website.

  • Videos: Deliver a richer, more compelling story about your company or products. Penton Marketing Services provides turnkey video production services. As content experts, we can incorporate information and messaging that resonates with your ideal prospect. And, incorporating video on your website helps generate traffic by improving your search engine ranking, extends the time visitors spend on your site and facilitates viral marketing.

  • eMedia Centers: Aggregate all your rich media - Webcasts, podcasts, video, research, forums, case studies, white papers and more - to create a comprehensive landing page that search engines and your prospects will love. Our eMedia Centers are custom designed to reflect your branding. They provide educational and valuable content that delivers higher engagement than traditional advertising while also increasing brand awareness.

  • Custom Print and Digital Materials: From sales support and user education to product release materials, we can deliver clearly and concisely communicated product value. Additional custom materials include:

    • Print
    • Custom Publications
    • Reprints
    • Show Guides
    • Show Dailies
    • Newsletters
    • White Papers
    • Digital
    • Web Seminars
    • Virtual Events
    • eNewsletters
    • eBooks
    • eMedia Centers
    • Video

**Source: B2B Content Marketing: 2010 Benchmarks, Budgets and Trends
   produced by MarketingProfs and Junta42.