http://pentonmarketingservices.com/blogcontent/rss/insightblog1en-USSun, 19 May 2013 11:32:58 GMTSun, 19 May 2013 11:32:58 GMThttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/laser-beams-shotguns-3100Insights into how Penton Marketing Services’ Lead Nurturing Programs (i.e. Lead Lifecycling and Lead Touch) can be used to target not only market-qualified leads, but also sales-qualified leads.]]>Dan Blunk5/15/2013 4:15:22 PMhttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/laser-beams-shotguns-3100http://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/remember-persona-3099
By Michele Crockett
Insight into the basics of persona marketing as well as tips for developing content specific to your audience. ]]>Michele Crockett5/13/2013 12:04:18 PMhttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/remember-persona-3099http://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/afford-buy-3098
By Dave Smith
The three P’s of project management as used by the Penton Client Services Delivery team who are often asked by clients, "When can we get started and how long will this take?".]]>Dave Smith5/7/2013 2:00:34 PMhttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/afford-buy-3098http://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/peek-hood-faqs-um-frequently-asked-3097
By Kendra Porter
The Penton Marketing Services team address the marketing questions they’re asked most often by their clients, including "What social media dashboard should we use?"]]>Kendra Porter5/2/2013 2:12:25 PMhttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/peek-hood-faqs-um-frequently-asked-3097http://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/measure-marketing-success-3096
By Jennifer Cintora
A quick roundup highlighting ways to quantify and analyze the success of your B2B marketing efforts, combined into a handy guide for easy reference.]]>Jennifer Cintora4/30/2013 10:40:12 AMhttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/measure-marketing-success-3096http://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/email-conversion-senses-3095Key steps to implement when email testing]]>Shelli Winter4/25/2013 11:57:12 AMhttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/email-conversion-senses-3095http://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/4-kpis-measure-nurturing-campaigns-3094When thinking about how to measure your nurturing campaigns, use these key KPIs to determine its effectiveness.]]>Melissa Johnson4/22/2013 2:50:29 PMhttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/4-kpis-measure-nurturing-campaigns-3094http://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/prepare-journey-3093
By Dave Smith
The journey a client and a successful project manager embark upon usually has some variation of success defined as an extraordinary experience that involves ROI, validates KPIs and makes everyone who helps fund and deliver that adventure together look like a rock star. ]]>Dave Smith4/18/2013 9:05:00 AMhttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/prepare-journey-3093http://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/social-media-marketing-effective-3092
By Kendra Porter
How do you measure the impact of your social media efforts? This highly informative infographic covers everything from objectives to benefits and factors that affect the success of social media marketing.]]>Kendra Porter4/16/2013 9:05:00 AMhttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/social-media-marketing-effective-3092http://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/content-working-3091
By Michele Crockett
One of the most fascinating and useful benefits of living in the digital age is that we can now track almost everything people do online. Here’s a quick tour of just a few content-tracking methods]]>Michele Crockett4/11/2013 12:00:08 PMhttp://pentonmarketingservices.com/blog/insight-blog-1/InsightBlog/content-working-3091