Using Infographics in Social Media Campaigns

SEO Coordinator

In our current day and age of digital media, there are two things that are certain to garner some attention: pretty pictures and sweet Facebook posts/tweets/blog posts. Now, that may be reaching a little bit, but go with me on this. It goes without saying that social media is "Andre the Giant mixed with the Incredible Hulk and a dash of the Empire State Building" huge, though to call it simply that would be an understatement extraordinaire. To give you a small idea of the reach that Facebook alone has:

• There are more than 400 million active users. For a little perspective, the population of the United States is 308 million.
• 50% of those users are on the site EVERY DAY and 70% actually reside outside of the United States.
• It is the #2 website by traffic, topped only by Google. Think about that one for a minute.
• A record 750 million pictures were uploaded to the site, just last year

Now for those of you who don't know the basics on infographics (though I'll assume, based on the scope of our business, that you do), they are a mix of design, writing and analysis. They are visually compelling communication mediums that, when done right, can communicate complex data in a visual format that has a massive potential to go viral. With infographics, you can use text and graphics and get the best of both worlds, taking advantage of each medium's strengths while downplaying their weaknesses. On top of all of those perks, interest in infographics over time has skyrocketed, with infographic search volumes increasing by over 800% in just two years. A few more notes to mention to drive this idea home:

• There are approximately 13 million results for the term "infographic" on Google
• Infographic production increases 1% every day
• 40% of people respond better to visual information than just plain text alone

So what does this have to do with B2B sector? As it turns out, your average Joe Smith isn't the only one taking advantage of the social media explosion. As of now, 86% of B2B firms are making use of the scope of social media, and growing, creating a major boom in their social relevance. 90% of those firms are on Facebook and 53% are on Twitter, doubling the amount of leads/month that they would normally generate, as compared to those companies that are currently out of the loop (not utilizing social media capabilities). By incorporating infographics into a social media campaign, B2B firms can create whole new approaches that have the ability to reach millions of individuals in ways traditional marketing approaches may have never been able to do.

So to circle back around to my original statement, albeit this time with a little bit more verbosity: By taking the time to include infographics of important data into their social media campaigns, B2B firms can greatly increase their lead generation, their marketability, and, with any luck, their eventual profits.

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