Social Media Coordinator
Facebook recently rolled out the new Timeline format for Brand Pages and with it came a few notable changes and additions (i.e. "New Likes") to the Admin Panel.
ADMIN PANEL TOOLBAR
The new Facebook admin panel is truly a one-stop shop for all of the tools you need to manage the connections you make with your audience. You can easily hide the panel if you don't need it and open it back up when you do.
The Manage tab serves as a go-to for all things maintenance. You can quickly access the edit page from here and change your page visibility, manage who can post, who can tag and who can affect your posts' visibility. You can also vary the settings by page. This is a great way to tailor your page to your audience.
The Build You Audience tab allows you to take actions that may attract new Fans and engagement on your Page. This includes inviting email contacts, sharing the page or creating Facebook ads, premium ads and sponsored stories.
The Notifications panel puts all of your brand’s notifications into one location. This includes everything from when someone posts on your wall to when someone comments, likes or shares one of your posts. It's a more organized way of managing your communications. The purpose is to know more quickly and easily when your fans are engaging with you brand.
At the bottom left of the admin panel, a new feature can be found – "New Likes" – and its purpose is just that, to show any and all new likes to a brand's page. It can be of great use for B2B companies, especially in promoting offers for new fans.
The Insights panel is perhaps one of the most valuable tools within Facebook as it is a way to instantly see how your content is affecting activity on your page.
The purple bar indicates how many times you post content per day while the green and blue bars indicate how those posts affect your audience in terms of impressions and conversations. This information shows brands how to create content that their audiences will identify with – again, an incredibly valuable tool. Be sure to click "see all" for a more detailed view of everything, including check-ins and information about your Fans.
To the right of the Notifications section is the Messages section. This is where you'll see any new messages sent to you through your Page. You can easily read and respond to new messages or archive messages from this section. It's important to note, however, that you cannot send messages to users who have not contacted you – they have to message you first.
Private messages are probably the most valuable for brands, especially for B2B companies as it allows you to engage with prospects on a more intimate level.
PAGE TIPS & HELP
If you have problems with your Page, be sure to check out the Help tab and the Page Tips section. Both are great resources for general troubleshooting or for useful tidbits. Use these resources and the rest of the Admin Panel to help your Facebook Page reach its fullest potential.
What are your impressions of Facebook’s new Admin Panel?