We make connections... matching audience needs with client solutions.

Penton Marketing Services connects businesses with millions of influencers and decision-makers that rely on Penton to help them solve their business needs.

Tap into our deep industry knowledge and audience expertise, gain access to our exclusive audience relationships and connect across our multi-channel touch points. By putting Penton audiences at the center of your marketing strategy, we can help you build programs that engage your customers and respond directly to their needs. See how we do it!


Today’s B2B Marketing Roadmap


Today’s B2B Marketing Roadmap

Determine audience needs

Market Research

Monitor online conversations

Where, who, how to reach audience

Outline content mix

Outreach schedule

Website

Content

Creative

Search marketing

Social media

Build awareness

Establish thought leadership

Educate target audience

Engage

Convert

Prioritize leads for sales

Increase revenue

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